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Or do you believe the channels where your message has been broadcast are insufficient and need improving? It is no great hiring a marketing agency fizzing with terrific ideas but without the infrastructure to have the ability to implement them. It is always wise to keep your eyes open for campaigns that impress you and call up the marketing department of the company to inquire who managed their effort and what it was like working with them. Was the agency proactive and did it tailor the campaign to suit certain needs, or was there an impression that the agency provided standard generic answers to certain problems? These things would enable you to make a more effective choice.